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We are Honey


Branding is
Our Sweet Spot


Since 1989, HONEY has been building effective, authentic, and memorable brands that connect logically and emotionally with our clients’ customers.

Our

Clients

Labatt

Web Design & Development

Ascent

Brand Strategy

Concentric

Brand Strategy

The Barrel Yards Development

Web Design & Development

Yazdani

Web Design & Development

Contrans

Web Design & Development

Driversiti

Web Design & Development

Everspring

Web Design & Development

Jolly Jumper

Web Design & Development

CLIENT

Labatt

PROJECT SCOPE

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Labatt


We have provided support for Labatt’s corporate communications needs and have executed all matter of support materials from PowerPoint presentations, to trade show materials, to national ads, to corporate social responsibility campaigns. Our ability to manage national brand standards and work to quick deadlines with creativity and precision is what has made us a trusted support partner for Labatt.

Labatt Magazine Image

RESPONSIBITY

Corporate communications materials ultimately need tobe engaging while including pertinent information, whether that is a PowerPoint slide deckfor a senior leader, sales materials for an annual conference, or ads for recognition of Labatt’s repeated inclusion in Canada’s Top 100 companies.

DIGITAL

Labattjobs.com is a new, branded site to attract the best talent for their Canadian opportunities. Carrying the graphic approach of the site over into the interior design of their recruitment meeting space was a great way to reiterate the brand.

Labatt Laptop

Jolly Jumper

Web Design & Development

Ascent

Brand Strategy

CLIENT

Ascent

PROJECT SCOPE

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Ascent


Ascent is an electrical services provider with a service area throughout Ontario that has been and will be undergoing consolidation. Ascent had purchased several companies and with rapid growth there was some brand confusion. A brand audit with customers and employees revealed their core area service strengths where they excelled. A business review focused their business offerings and required a new website to more clearly articulate and market these services.

Ascent Logo

IDENTITY

Ascent is an electrical services provider with a service area throughout Ontario that has been and will be undergoing consolidation. Ascent had purchased several companies and with rapid growth there was some brand confusion. A brand audit with customers and employees revealed their core area service strengths where they excelled. A business review focused their business offerings and required a new website to more clearly articulate and market these services.

DIGITAL

The website was built to enhance the user experience and enhance both SEO and digital marketing efforts. Social media, trade show materials and internal communications templates were all part of the rebranded face of the new Ascent.

Ascent Laptop

Labatt

Web Design & Development

Concentric

Brand Strategy

CLIENT

Concentric

PROJECT SCOPE

concentricBanner.png

Concentric


Concentric is a national consulting and engineering firm that experienced rapid growth and needed to better articulate who they were and what they were passionate about in order to continue to grow in a considered manner. We conducted a Brand Audit with staff and clients to uncover their fundamental brand position: Client-centric. Challenge Driven.


Project scope: Brand Audit, Brand Identity, Brand Strategy, Website Design, Corporate Identity Guidelines, Advertising and Marketing Materials, Trade Show, Promo items and Anniversary celebration event and collateral

Concentric Logo

IDENTITY

Corporate Identity Guidelines, Advertising and Marketing Materials, Trade Show, Promo items and Anniversary celebration event and collateral as well as a new website were part of the deliverables.

DIGITAL

The band strategy ensures the firm is better positioned to continue to attract the right kind of business, and the right kind of staff needed to fuel their rapid growth with their offices across Canada.

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Ascent

Brand Strategy

The Barrel Yards Development

Web Design & Development

CLIENT

The Barrel Yards Development

PROJECT SCOPE

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The Barrel Yards Development


Auburn Development is building a $350 million community of condos, apartments, townhouses, retail and commercial space in Waterloo, Ontario. Built on the site of the former Canada Barrel and Kegs that produced barrels for Seagram Distillery in the late 1800’s, we were responsible for the branding of the development and the individual buildings of this upscale urban community. Working with the existing name The Barrel Yards, we developed the brand architecture with the position of ‘be part of a well-rounded community’ as well as the names of the buildings that needed to relate to the history while denoting the distinctive upscale and exciting nature of the development

Barrel Yards Logo

IDENTITY

Working with the existing name The Barrel Yards, we developed the brand architecture with the position of ‘be part of a well-rounded community’ as well as the names of the buildings that needed to relate to the history while denoting the distinctive upscale and exciting nature of the development.

HISTORY

The Cooperage is an obvious nod to the making of barrels. The Onyx is based on one of the brand names of the flour that was also milled on the property, pre-whisky barrels.

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Concentric

Brand Strategy

Yazdani

Web Design & Development

CLIENT

Yazdani

PROJECT SCOPE

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Yazdani


Yazdani Plastic Surgery wanted to have a more sophisticated and elegant approach than most plastic or cosmetic surgeons where colour photography of ‘before and after’ images prevail. The brand approach is deliberately restrained and black and white images are used on the home page to communicate the ‘art’ of what Dr. Yazdani does for his patients.

yazdaniLogo.png


IDENTITY

The watercolour images provide a reference to the brand colours and are more editorial in style, again setting the stage for his consultative and modern approach. With aesthetic services and products, the logo was designed with this packaging end use in mind.

DIGITAL

Yazdani uses both organic search (SEO) and paid search to attract new patients through the website. Working with the anchor of a lead generation driven web site with all these new media tactics is the best practice in marketing and the dividends for this rapidly growing business are clear.

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The Barrel Yards Development

Web Design & Development

Contrans

Web Design & Development

CLIENT

Contrans

PROJECT SCOPE

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Contrans


Contrans is a national, publicly traded company that after an intensive round of acquisitions, realized their website was not projecting the appropriate brand image. We conducted a brand audit, speaking to representatives from more than a dozen different transportation companies across Canada. The website makes use of styled Google maps to indicate where the subsidiary companies are across Canada, allowing for multiple location clusters and dynamic sizing. This communicates the impact of their national presence while having accuracy of location – important for a transportation corporation.

contransLogo.jpg

IDENTITY

The information gathered in our brand audit informed the design and content decisions on the website as well as a new brand identity with the tag line “Driving Growth. Delivering Value.”

DIGITIAL

An interactive timeline also animates the history of the company, making facts more dynamic and illustrating their more than 45 acquisitions since 1985.


Redgees - Web Design Finalist

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Yazdani

Web Design & Development

Driversiti

Web Design & Development

CLIENT

Driversiti

PROJECT SCOPE

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Driversiti


This US-based client has invented a new way to improve driving safety, accessible via any smartphone. Marketing is global with fleet applications as a segment. A brand name was needed that could work both in the fleet and the consumer aspect. We created this name, perfect for its simplicity and implied meaning from both the driving action and the diversity of its current and future functionality.


Project Scope: Brand naming, brand identity, website, app ux design.

Driversiti Logo

IDENTITY

The logo was designed to workas part of the corporate identity and as an icon on a mobile device for immediate recognition

DIGITAL

The Website and app UX were worked on simultaneously to provide key selling features and benefits. Additional B2B collateral and a corporate website were also developed to support B2B customers.

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Contrans

Web Design & Development

Everspring

Web Design & Development

CLIENT

Everspring

PROJECT SCOPE

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Everspring


Everspring Farms grows and packages a line of sprouted grain products, meeting the consumer demand for functional foods that are easy to incorporate into meals. The innovative product line was the recipient of the Premiere’s award for Agri-Food innovation Excellence. The branding of natural products was based on the packaging requirements of displaying the productin a clear window as well as protecting some of the product line from light.


Project Scope: Brand identity, package design, website, trade show display and materials, advertising.
Everspring Bags


PACKAGING

The award-winning package design also allows for future product extensions. At first glance, it is impossible to tell what is the photographyand what is the real product, making for visual consistency.

DIGITAL

Online, their site provides an e-commerce option for consumers but is focused on the B2B services for custom milling and private labelling.


Redgees- Packaging Best in Category

AS SEEN ON:

Packaging of the World
The Dieline

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Driversiti

Web Design & Development

Jolly Jumper

Web Design & Development

CLIENT

Jolly Jumper

PROJECT SCOPE

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Jolly Jumper


Jolly Jumper is an international brand sold in-store at retailers like Target, Toys R’ Us, etc., as well as online via Amazon. Established in the 1950’s, the brand had undergone several packaging design changes over the years. The requirement to keep their existing logo had to be considered in a solution that had to work across more than a 100 different product SKUs with a wide variety of packaging types, print production methods and size variations.

Jolly Jumper Split Image

PACKAGING

Our packaging brand audit reviewed competitors and did an environmental, on-shelf assessment and then proposed several concepts with a recommendation for one that addressed practical requirements but more importantly, created brand differentiation and distinguished them from their competitors many of who have copied their products.

PACKAGING

Packaging Design Guidelines were created for the various product categories, coded by different colour palettes, typography for both display and violator text,as well as new photography.


Now Jolly Jumper jumps off the shelf!

Jolly Jumper Box

Everspring

Web Design & Development

Labatt

Web Design & Development

Overview

OVERVIEW


HONEY is a marketing and brand agency that specializes in building brands that increase attention, revenue, and retention for our clients.

As brand consultants we have more experience than any other firm in southern Ontario working for national brands like Labatt and Chrysler, as well as other consumer and B2B brands

Today, more that ever you need both brand expertise and digital marketing capabilities in order to fully monetize your brand. We offer an integrated full suite of services for our clients

As part of the Arcane Group of companies, we work with the best digital marketing capabilities. This means we provide a superior, seamless approach using all the current digital tactics like SEO, paid search and social media, as well as video, website, and app development.

25 YEARS OF BRANDING

OVERVIEW


Our full service hive can execute from start to finish


  • Brand Naming
  • Social Media
  • Brand Strategy
  • Corporate Identity
  • Brand Repositioning
  • Package Design
  • Web Design & Development
  • Publication Design
  • Search Engine Optimization
  • Logo Design
  • Paid Search

Process

PROCESS


A Proven Process

We start every engagement with our trademarked BeeBrand process, which is proven to provide the positioning and unique brand to dominate in your market. The outcome includes brand naming, brand indentity and brand architecture along with an integrated marketing plan and approach for all tactics.

AWARDS

AWARDS


Honey has won more than 100 awards locally, nationally, and internationally for our design and strategic branding work.

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London

304 Talbot Street

London, Ontario - N6A 2R4

t.226-289-2445


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CONTACT


Interested in learning more? Contact us today and we'll be sure to promptly respond.

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