Ad Campaign Celebrates Success

The London Middlesex Immigrant Employment Council (LMIEC) successfully launched a new advertising campaign aimed at local business leaders and Small to Medium-sized Enterprises (SMEs) to expand community awareness of the LMIEC, promote the business case for hiring skilled immigrants and encourage participation in the LMIEC's Mentorship for Immigrant Employment program.

The campaign, consisting of a series of ads for the LMIEC and the Mentorship for Immigrant Employment program, features:

• Skilled immigrants who have been successfully recruited by local companies; and (Click here to view newcomer ads.)
• Individual mentor champions promoting the many benefits of participation. (Click here to view mentor ads.)

Developed by Honey Design, the ads will be running in Business London magazine throughout 2011-12 and will be utilized in other targeted print and electronic advertising campaigns in the coming months.