Generating Amazing Ideas

Honey bees visit hundreds of flowers and fly thousands of miles to gather nectar to create honey. Each hive creates its own unique flavour of honey depending on the blossoms pollinated.

Our promise to our clients is that every solution is a unique one. We believe great ideas come from many minds and sources; our collaborative approach ensures our clients are involved in the creative process.

From creating new brands to repositioning existing brands, our work can grow awareness and establish loyalty among customers, employees, clients and the public. We do this via an integrated approach that can blend print design, website design and programming, packaging design, advertising, public relations and more.

Before our hive can generate fresh ideas for you, we gather information, just like honey bees would gather nectar. This is our trademarked process of investigation called a BuzzBuilder™. It is a proven process that works in the creation of a brand.

And for a truly sustainable positioning, we can apply it to all the marketing platforms.

Brand BuzzBuilder™

A successful brand distinguishes itself from the competition in order to establish preference and loyalty. Authenticity is a requirement as well as consistency across all platforms. Whether you are undergoing a merger, extending your brand with new products or services, or seeking to revitalize your image, the Brand BuzzBuilder™ can help. There are three distinct stages offered individually or as a suite:

• Brand Audit
• Brand Strategy
• Brand Management Tool Kit includes:
  • Brand naming
  • Brand identity
  • Advertising campaigns
  • Annual reports
  • Graphic design
  • Brochures and sales tools
  • Social media
  • Public relations
  • Package design
  • Trade show and exhibits
  • Websites

MarCom BuzzBuilder™

Expanding into a new market, targeting a new customer segment or simply targeting growth, the MarCom BuzzBuilder™ can precede a Brand Audit or be combined, in order to determine the best approach for your market. Qualitative research or third party quantitative research may be required.

• Marketing Audit
• Marketing/Communication Strategy
• Marketing Communication Tool Kit
• Advertising campaigns
• Annual reports
• Brochures and sales tools
• Graphic design
• Employee communications
• Social media
• Public relations
• Package design
• Trade show and exhibits
• Websites

Public Relations BuzzBuilder™

Everybody has a story to tell. Communicating your message clearly and consistently will build the right reputation for your brand. Engaging your stakeholders, customers, clients, the media, employees, donors, or the community at large, builds trust, credibility and loyalty.

The Public Relations BuzzBuilder™ can be offered as a complete PR program, including the creation of a timeline, identification of key messages, target audiences, media relations, results measurement. Alternatively, we offer ad hoc PR tactics such as a media release, issue management or media outreach.

HONEY will work with you to identify your public relations strategy and which communications tactics will best achieve your desired results, including:

• PR planning
• Press conferences
• Press releases and advisories
• Bylined articles
• Newsletters
• Media kits including bios
• Media relations
• Social media

Social Media Buzzbuilder™

Social media has emerged as a critical piece to marketing. It cannot be viewed as a mere tactic, but a strategic component of customer and partner relationship building. Social media can establish and build real-time conversations with your target markets. At HONEY Design we can help you navigate this world with our Social Media BuzzBuilder.

The channels are continually evolving, but the key ones for today are:

• Twitter
• LinkedIn
• Blogging
• Facebook
  Plus industry specific networks

Web/SEO BuzzBuilder™

More than just making a good first-impression, your website, whether it be a full site or a simple blog style, needs to be aligned with your brand and be user-friendly and functional.

We combine structured information architecture, intelligent design, and intuitive navigation to create a website true to your brand identity and targeted to the needs of your audience.

Our in-house web team has extensive programming experience, which includes the following: Visual Basic, Content Management Systems (CMS), CSS, Flash, HTML, Dynamic HTML, Javascript, PHP, SQL – mySQL, XML.

Other Web Services

On top of web design and development, we offer many other web services, including:

• Display advertising (animated and static banner ads)
• Domain name procurement
• Email newsletters
• Search engine marketing
• Search engine optimization
• Social media (Flickr, Facebook, Twitter, etc)
• Flash animation
• Web analytics
• Web hosting