What happens when business growth and acquisition brings a new company, a new service or a new product to an existing lineup? It can be good for stock price, but bad for brand equity if the acquisition is not addressed as part of the brand plan, the marketing plan, and even the business plan.
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12 03 13A House of Brands—or a Branded House?
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10 12 12Clera Windows & Doors New Videos
HONEY produced videos in order to demonstrate Clera's unique process from manufacturing to installation and clearly differentiate them from their competitors, while boosting online traffic. Be sure to take a look and see what makes Clera stand out from other windows manufacturers.
How Clera Manufactures
09 06 12Summit Award: North American Brand
HONEY won a bronze award in the Complete Branding Package category from the Summit International Awards (SIA), Creative Awards for their client, Seroyal Ltd. A nutritional supplement line was reformulated and had new products added to market to chiropractors in the U.S.