Brand marketing & Website design for Johnathan Creaghan
A thought leader, speaker, coach and mentor, Johnathan had a successful career and had published books without having to quantify his brand. In order to understand his value to his clients, a brand audit revealed that his Thinking Differently™ book series was a strong platform to communicate his brand to a more specific target audience of CEOs and business owners. Interpreting the responses from our brand research in combination with his writing produced content for a website that required a 'different' navigational approach without confusing the user. This same visual approach was extended into business collateral and book cover designs.
As one of his clients remarked "I have referred many of my peers to Johnathan and it was always difficult to explain what he does. You have made it as accurate and powerful as his results. I can send people to his site now without a lengthy preamble. Excellent work."