Brand Marketing & Website Design for Pharmax

An existing nutritional supplement line was reformulated and had new products added to market to chiropractors in the U.S. and Canada. A brand audit and qualitative and quantitative research resulted in the brand position of A total system of health support. Materials for launch included trade journal ads, e-blasts, a trade show booth and collateral, sales aids including a Professional Product Guide for both Canada and the U.S. and a website with a login database that allowed more detailed specifications and marketing materials to be made available as an incentive to sign up online.