Brand Strategy & Website Design for SmartGrain®

HONEY was approached to create a brand platform that established credibility for SmartGrain, a new functional food product with patented technology. The brand needed to communicate to commercial food producers that SmartGrain could be used as an ingredient in their formulations, as well as to consumers. This message supported sales of SmartGrain's own label in bulk and natural food retail environments. With this in mind, establishing the brand name, corporate identity, packaging design and website created a professional and credible brand. The marketing platforms were created to allow new products to be added in a cost-efficient and brand consistent manner.