SmartSmile Dentistry

A rebrand of this dental practice was initiated by a marketing communications plan that identified the opportunities of bringing new patients to a practice through an integrated campaign. The brand position Dentistry for Health and Beauty, employs key words the targeted female demographic would use in online searches - the primary drivers in what women want for themselves and their families. The new brand SmartSmile is pulled through all materials including a beautiful spa-like physical space. A Google adwords campaign and a SEO website continue to drive results for this practice, recognized as one of the most progressive in both marketing and the dental industry.