Rebranding & Web Design for StudentVIP

An existing insurance product needed to be revamped and launched to the target market of Canadian universities and colleges. Renaming the product to better market the advantages and compete more effectively was the objective.

The new brand name needed to indicate that the services offered went above and beyond traditional health and dental coverage as well as have an available url.

The brand was launched at the annual meeting of university and college administrators. Mini champagne bottles, 'backstage pass' lanyards and a handwriting analyst at the trade show created a 'VIP' experience and made the launch a resounding success.