Branding, Advertising & PR for NPT+ Chartered Accountants

A merger between two established accounting firms required a new brand. Neal, Pallett & Townsend and Zaritsky, Penny merged and the rebranded name of NPT+ with the tag line, Adding Value. Finding Balance. was first tested and then launched to internal stakeholders. Along with developing the new corporate identity, we aided in internal stakeholder communication as well as external messages, extending the brand visually through the office interior and exterior signage as well as in business collateral design, advertising and public relations.