Corporate Identity for Crinklaw Maple Products

All Canadian maple syrup producers have to use the ubiquitous glass container because as farm gate businesses, this is affordable and immediately recognized by its shape. To make Crinklaw's stand out on the shelf at farmer's markets amongst competitors and to elevate it as a premium product for their own direct sales efforts, we used a unique label shape and a cost-effective 2-colour printing. The maple syrup droplet shape allows the golden colour of the product to shine through and the simplicity of the design is in direct contrast to the busy Canadiana design of competitors. The illustrative woodcut-style of the logo evokes the heritage of this 3rd-generation family business.