Corporate Identity & Website design for Energuy

A home energy consultancy needed to expand to the U.S. after Canadian energy government rebates disappeared. A more professional corporate identity was required along with materials that could launch the brand against multiple national competitors in their chosen launch state of California. Along with a vehicle wrap and a website, marketing to contractors was their first stage before going direct to consumer, but the brand identity needed to work for that future audience also. The Energuy name was strengthened for memorability through the creation of a new 'superhero' that could work both with the logo and as a separate flexible and friendly visual element appealing to contractors and consumers, alike.