Rebranding this 25-year-old consumer window and door company in Toronto meant a new name and a new corporate identity rolled out over multiple media channels. We arrived at Clera Windows + Doors with the brand position of See beauty. Add value. after doing a brand audit, which included interviews with the company’s sales force as well as their customers and target audience. The new brand and marketing tactics positioned them above the smaller competitors allowing them to compete with the large, national players.